Genie: Brand Manual

A system design company that takes their minimal approach to their branding and colors seriously. Designed in a way that when on the patterned background, the company logo is meant to have the illusion of negative space. The brand consists of grays, whites and blacks with the use of a striking orange to catch the eye and hold its attention. This brand manual features an in-depth look into the comapny's look and lifestyle.

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